Collection: Initio

Launched in 2015, Initio Parfums Privés is a French niche house that explores the power of attraction through fragrance. Its creations feature carefully crafted musks and molecules that create sensual, almost aphrodisiac signatures.

Intense, enveloping compositions made in France, available in collections such as Carnal Blends and Hedonist.

High Frequency plays a sunny, powdery floral of jasmine and almond over vanilla sandalwood; Narcotic Delight pairs juicy cherry and cognac on a base of tobacco and vanilla; Rehab is a fresh aromatic woody fragrance of lavender, cedar, and musky sandalwood; Side Effect unfolds a warm, spicy amber of rum, tobacco, and cinnamon.

To choose your Initio, start with the fragrance family:

• High Frequency: powdery vanilla floral, soft and luminous.
• Narcotic Delight: gourmand amber (cherry, cognac, tobacco), for the evening.
• Rehab: fresh aromatic woody, versatile for everyday wear.
• Side Effect: spicy and warm amber, sensual.

Often intense, these fragrances are best tested in a 2 ml sample before purchasing the bottle.