Collection: Byredo

Founded in 2006 in Stockholm by Ben Gorham, a former basketball player who became a self-taught perfumer, Byredo embodies niche perfumery with a minimalist, sleek Scandinavian aesthetic. The name derives from the Old English “by redolence,” meaning “by fragrance.”

Each creation translates a memory or emotion into a clear, sculptural composition, presented in understated bottles. Since 2022, the house has been part of the Puig Group.

The Byredo signature favors clean, luminous accords, where musk, amber and sandalwood structure transparent florals. Bal d'Afrique unfolds a warm vetiver warmed by citrus and neroli, while Blanche evokes the purity of white linen in a powdery, musky aldehydic floral.

Choosing a Byredo depends on the desired mood and the time of day:

• Bal d'Afrique: a solar, unisex woody fragrance, ideal for everyday wear.
• Blanche: a clean, powdery floral, delicate and feminine.

First try a 2 ml sample to discover how the fragrance evolves on your skin before investing in a full bottle.