THOO
THOO (The House of Oud): Italian oud art reinvented
In the luxurious and artistic world of niche perfumery, THOO (The House of Oud) has been making its unique mark since 2016: oud as the backdrop for bold creations, where Italian craftsmanship meets Indonesian tradition. Each bottle is a work of art: encased in vibrant colors, hand-marbled or crackled, no two are alike. Founded by visionary perfumer Andrea Casotti in collaboration with an oud master from Jakarta, the brand celebrates oud as a noble raw material while twisting it with surprising ingredients. In 2026, THOO continues to dazzle with creations such as L’Explicite, Guilty Crush and Bonbon Pop. Discover the history, the creator, the key dates and the concept of this house that transforms oud into true olfactory art.
By Maison Matheis
The creator
Andrea Casotti, nuclear engineer, street artist and Italian master perfumer, is the founding alchemist of THOO. Passionate about the fusion of art and science, he created the brand in 2016 with an exceptional oud producer based in Jakarta. Together, they gave birth to an artistic perfumery where oud is no longer just a note, but the beating heart of unexpected, luxurious and contemporary compositions. Collaborating with noses such as Cristian Calabro and Maurizio Cerizza, Andrea Casotti designs fragrances that tell stories, emotions and sensory journeys.
History of THOO
Launched in 2016 in Italy, THOO (The House of Oud) quickly established itself as a benchmark in artistic and luxurious niche perfumery. The brand captivates with its unique bottles and intense juices.
2016
Founded by Andrea Casotti – launch of the first oud creations
2018-2022
Development of the Arabian Nights, Royal Stones and Crop collections
2023-2025
Launch of Guilty Crush, Bonbon Pop and L’Explicite
The THOO concept:
The Union of Art and Oud
At THOO, perfume is a work of art: - Oud as the central note, enhanced by rare and surprising ingredients - Unique bottles, hand-painted (marbled, crackled, frosted) – each piece is a collector's item - Intense concentrations for a powerful sillage and exceptional longevity
Fragrances such as Keep Glazed (gourmand fruity), Bonbon Pop (playful sweet), Guilty Crush (sensual fruity) or L’Explicite (bold and modern) blend luxurious oud, gourmand fruits, spices and contemporary notes. Unisex, addictive and artistic, they celebrate raw and refined beauty.
THOO is not just a perfume brand; it is an encounter between Italy and Indonesia, between tradition and contemporary art.
If you are passionate about niche perfumery or curious to discover artistic and exclusive oud fragrances, explore THOO's collections today with our 2 ml, 5 ml, 10 ml or 30 ml samples.
Best Sellers of the brand
Bonbon Pop
Sweet and playful explosion – global best seller.
Guilty Crush
Sensual and gourmand fruity, irresistible..
THOO is more than a brand: it is oud transformed into art, emotion and a collector's item. Discover the universe with our 2 ml, 5 ml, 10 ml or 30 ml samples and let each unique bottle tell you its story.
By Maison Matheis