New Notes: the new generation of extracts that transcend convention

In the bold world of contemporary niche perfumery, New Notes (launched in 2022 in Italy) embodies a radical vision: intense perfume extracts that break down gender, role, and tradition to explore new olfactory directions. Created under the artistic direction of HIC Beauty, the brand focuses on eclectic blends, luxurious layering, and natural, cruelty-free, vegan ingredients free from phthalates and parabens. In 2026, New Notes continues to innovate with collections such as Contemporary Blend and Hologram, distributed at the world's finest niche addresses. Discover the story, the concept, and the fragrances that make your skin come alive.

By Maison Matheis

The Creator

New Notes was born from an Italian creative team (under HIC Beauty) driven by a desire to break new ground: to transcend the classic codes of perfumery, abolish gender assignments, and create multisensory, ethical, and conscious fragrances. The brand invites you to try the extract directly on your skin – “you are the final ingredient.” Each fragrance is a journey: layers of luxurious notes, unexpected accords, vibrant evolution, and an endless trail.

The Story of New Notes

Launched in 2022 in Italy, New Notes quickly established itself as an avant-garde benchmark in Italian and international niche perfumery.

2022

Foundation – launch of the first Contemporary Blend and Hologram collections

2023-2024

Expansion with bestsellers such as Latte di Cherry, Bonbons à la Violette, Musk Complexity

2025

New Arrivals: Magico Safrano, Queen of the Sea, etc. – global growth

The New Notes Concept: Radically Transparent

At New Notes, fragrance is a free sensory experience: - Ultra-concentrated perfume extract (endless trail, exceptional longevity) - Natural, cruelty-free, vegan ingredients, free from phthalates/parabens - Gender-neutral: no male/female assignment - Collections: Contemporary Blend (contrasting eclectic blends), Hologram (3D layering of luxurious notes)

Fragrances such as Musk Complexity (layered musks), Erotika Maximale (bold sensuality), Latte di Cherry (gourmand cherry milk), Bonbons à la Violette (sweet violet), or Magico Safrano (magical saffron) offer dynamic, evolving, and addictive experiences.

New Notes is not just a brand; it is an olfactory revolution: contemporary, ethical, gender-free, and limitless.

If you are passionate about niche perfumery or curious to discover innovative and clean perfume extracts, explore the New Notes collections today with our 2 ml, 5 ml, 10 ml, or 30 ml samples.

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Brand Bestsellers

Latte di Cherry

Gourmand cherry milk, sweet and addictive – the absolute bestseller since launch.

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Bonbon à la Violette

Sweet and powdery violet, a refined and nostalgic candy.

Musk Complexity

Layered luxurious musks – endless trail and holographic depth.

New Notes is more than a brand: it is the fragrance of the now – bold, transparent, unisex, and infinitely evolving. Discover the world with our 2 ml, 5 ml, 10 ml, or 30 ml samples and let your skin become the final ingredient.