The gourmand fragrances blowing up on TikTok: 5 decants to discover
On TikTok and Instagram, one category reigns supreme: gourmand fragrances. Velvety cherry, frosted donut, rum dessert or juicy mango, these ultra-delicious compositions draw compliments and turn fragrance into a true wearable treat. Here is our selection of five best-selling decants, so you can give in to the most addictive trend of the moment.
Why are gourmands taking social media by storm?
Gourmand fragrances speak to our sweetest memories: those of childhood, desserts and comfort. It is this immediate and universal emotional appeal that explains their triumph on social media. Modern gourmands have become more sophisticated: less sweet and more textured, they feature milky, fruity or pastry accords with stunning realism. Perfect for autumn, they wrap you in comforting warmth.
New Notes Latte di Cherry, the velvety cherry
It is impossible to talk about trends without mentioning cherry, one of the star notes of the moment. Latte di Cherry opens with juicy cherry, almond and red fruits enhanced by sweet orange. The heart reveals spices, jasmine, ylang-ylang and Turkish rose, before a base of tonka bean, vanilla, musk and sandalwood. A fruity and velvety cocktail, deliciously gourmand.
The House of Oud Keep Glazed, the frosted donut
A true olfactory pastry, Keep Glazed was born from a collaboration with a pastry chef. Iced lemon, mango and strawberry leaf open the composition with juicy freshness, before a heart of whipped cream, grated coconut and a crispy ginger biscuit. The base of fruity musk and precious woods softens the whole. A gourmand pastry fragrance with stunning realism.
Maiora Ali Babà, the rum dessert
Ali Babà pays tribute to the famous Italian baba, a cake soaked in rum and citrus syrup. Rum, candied orange and lemon zest open the composition with an intoxicating note, before a heart of clove, baba and patchouli. The base of vanilla, amber, cedar and mousse creates a rich warmth. An original and festive gourmand, perfect for the holiday season.
New Notes Mangomina D, the juicy mango
For a fruitier and sunnier gourmand, Mangomina D focuses on mango. Mango and mandarin open the composition with a juicy and luminous note, before saffron adds spice without ever overshadowing the fruit. The base of amber, patchouli and sandalwood brings depth and longevity. A fruity and sun-drenched gourmand that brings a touch of light to grey days.
Giardini di Toscana Oro e Miele, the golden honey
To end on a sweet note, Oro e Miele celebrates honey in all its gourmand glory. Almond blossom, heliotrope and rose open the composition, before a heart of wildflower honey, vanilla, coconut and berries. The base of tonka bean, iris, white musk, benzoin and sandalwood envelops the whole in a gentle warmth. A honeyed and comforting gourmand from the house that created Bianco Latte.
How to wear these fragrances?
Gourmands are present and sweet compositions: one to two sprays are more than enough to avoid overpowering them. Focus on pulse points (wrists, base of the neck) and preferably reserve them for cool days, when the cold enhances their comforting warmth. In the evening, they reveal their full addictive dimension.
The best way to explore viral gourmands without making a mistake remains the discovery format. Create your selection from our niche perfume decants, or let yourself be guided by our best sellers of the moment to find the gourmand that suits you.
